Your PR media agency, in software form

The agency that gets you seen. Without the retainer.

Karamel drafts your posts, places your announcements, and grows your channels. You approve every word before it goes out.

Karamel drafts. You approve. Nothing goes out until you say go.

Who it's for

You have to be seen before you can sell.

Great work does not distribute itself. Karamel is for the people who know that, and do not have a press team on payroll.

Founders
Raising, launching, or hiring. Keep your narrative in market while you run the company.
Solo builders
Shipping alone. Turn every release into an announcement people actually see.
Marketing teams
Small team, big calendar. Add an always-on channel without another hire.
Creators and writers
Your ideas deserve reach. Stay consistent without living in the drafts folder.
Consultants
Your pipeline runs on reputation. Show up as the expert, every week.
Investors
Back it loudly. Amplify portfolio wins and your own point of view.

How it works

Like a great agency. Minus the meetings.

1
Brief it once
Point Karamel at your product, your posts, and your announcements. It learns your voice in an afternoon.
2
Review the daily drafts
Every morning, a feed of ready-to-send posts and pitches waiting in your voice, not a template's.
3
Approve and it ships
Tap approve. Karamel places it on your channels and with the right outlets, at the right moment.
Curate, never autopilot.
Karamel drafts. You approve. Nothing goes out until you say go. Your account, your name, your call, every single time.

The product

Your whole channel, in one morning feed.

A daily stack of drafts to approve, and a True Reach dashboard that shows what your voice is actually doing.

app.karamel.co
Product screenshot: the daily drafts feed and the True Reach dashboard

A draft, this morning

This is what lands in your feed.

Written in your voice, ready to go. Approve it, tweak it, or skip it. It only publishes when you do.

You
Draft for LinkedIn and X · 9:00 AM
Your voice

Quiet milestone worth saying out loud: we shipped our 100th customer integration this week. No launch video, no countdown, just a small team that keeps showing up. If you have been on the fence, consider this your sign. What should we build next?

True Reach

The only number that means anything.

True Reach counts the people who actually saw your work and did something with it, weighted by how much they matter to you. Not impressions. Not follower counts. People.

Vanity metrics
Impressions, follower counts, and likes from people who will never buy.
True Reach
Decision-makers reached, replies that start conversations, reach that turns into pipeline.
True Reach metric visual

The guardrail

You will never wake up to a post you did not write.

Karamel is an agency, not a robot with your password. It drafts in the background and then it waits. Every post, every pitch, every reply sits in your queue until you approve it. Change a word, or kill it entirely. Nothing carries your name until you say so. That is the whole deal, and we will never change it.

Your next chapter deserves an audience.

Karamel drafts. You approve. Nothing goes out until you say go.